Tag: German Sportswear
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Adidas vs. Puma: The Dassler Brothers’ Feud and the Birth of Two Sportswear Giants
The global sportswear industry was forever transformed by an extraordinary sibling rivalry. In the small Bavarian town of Herzogenaurach, brothers Adolf “Adi” and Rudolf Dassler pioneered modern athletic footwear through their groundbreaking Dassler Brothers Shoe Factory. Their innovative designs, including the first spiked running shoes, revolutionized sports performance and caught the attention of elite athletes…